4 Reasons Why Blogging is Important for Your Business
There is some debate out there as to
whether blogging is still relevant in today’s social media marketing
environment.
Regardless if you are a small
business, or a multinational company, blogging is integral to your online
content marketing strategy.
Here are 4 reasons you need to blog:
- Drive traffic to your website
- Increase your SEO/ SERP
- Position your brand as an industry leader
- Develop better customer relationships
Drive
traffic to your website:
Your blog gives you the opportunity
to create relevant content for your customers. Use this as a marketing tactic
to drive traffic back to your website.
Make the blog on your website the
foundation for all of your social media platforms.
Your business might be on Facebook,
Twitter,
Pinterest,
LinkedIn,
or anywhere else. Post links - with relevant visuals - of your blog
articles to your social sites. Give your social followers a reason to click through
to your website.
Additionally, post inbound links
directly in your blog articles, to drive traffic to specific landing pages of
your website.
Increase
your SEO/SERP:
Blogs increase your SEO. Fresh
content is still a key to beating out your competitors in the search engine
results page.
Use keywords in your articles. List
out the keywords, topics, and categories you want your business to be found
with. Use these words, and related expressions when writing your posts.
Of course, whether you actively seek
these out or not, blogging regularly about your business, industry, product or
customer lifestyle will naturally increase your search keywords. Being intent
about your words will only increase results.
Keywords and topics on your website
are a significant way in which Google (and other search engines) find your site
for these searched words.
Position
your brand as an industry leader:
Well written articles demonstrate
your company as an industry leader. By posting topics which resonate with your
market and show your knowledge, you are marketing your skills for your
business, service or product too.
If you are a retailer, for example,
write blog posts about your products. Your customers will get to know you as
the knowledge source for the products they want.
If you are in B2B, post articulate,
well researched articles about your service. Become the hub, or the place to
be, for your industry.
You are building trust, too. The
more you can show that you are well-versed in your field, the more likely your
consumer will trust you to supply what they need.
Your customers additionally benefit
from the learning you provide them.
Develop
better customer relationships:
Blogs provide another source to
deepen the connection with your customer. By connecting directly on your
website, your clients are able to get to know your business or product from the
comfort of your online home base.
Use this. Again, build trust by
being a source of information. Consumers like to be informed, and appreciate
that you are the one teaching them.
Additionally, just as on your other
social sites, respond to comments and interact with your consumer. If they have
questions about a product you are writing about, respond to them directly on
your website. Unlike many social sites, a blog is generally searchable on your
site for some time. Your website comments last longer than on a Twitter
response or Facebook post. Other customers will see your interactions too.
No comments:
Post a Comment