Millennials, or people between the ages of 18 and 34, make up the largest population group
in the United States. There are more than 75 million millennials in
total, and that number is projected to increased to more than 81 million
by 2036. Additionally, this age group is the most active and engaged across social media platforms.
So it should come as no surprise that marketers are eager to learn
more about how to capture millennials' attention, time, and spending
dollars.
Buzz Marketing Group,
an agency dedicated to marketing to this demographic, surveyed
multicultural millennials to learn more about their content consumption,
purchasing, and social media habits. Among other surprising statistics,
83% of respondents said they like when brands take a public stand on
issues they feel strongly about, and 28% reported they went on "digital
diets," or breaks from technology, every month.
Read more about multicultural millennial media and purchasing habits in this infographic from
Adweek.
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